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Celebrating Ten Years of Content Creation + a Few Things I’ve Learnt

20th June 2018

Celebrating Ten Years of Content Creation + a Few Things I’ve Learnt Along the Way (photo of desk items)

Ten joyful years of online content creation

On 19 June 2008, I created an account on Flickr and I posted a few photographs of my home. At the time I was living in a 1930s house which I had just finished renovating, and I was slowly filling it with eclectic vintage collectables. The daily online content creation was a fun escape from my day job of Head of Operations and Visitor Services at Modern Art Oxford. It became my happy place where I could post my creative captures at the end of each working day.

After a few weeks of sharing my photographs, I discovered a supportive community of online creatives. A gorgeous tribe of like-minded folk who were sharing their lives, their homes and their creative pursuits online. Just like me!

‘Friendship is born at that moment when one person says to another: “What! You too? I thought I was the only one”.’ – C.S. Lewis

It wasn’t long before I wanted a website of my own, so after a little research, I decided to create a blog using Google Blogger. I used my blog to share my words and photographs, celebrating the little things in life. Looking back, I guess my blog became a kind of online gratitude journal, enabling me to capture the small everyday moments of joy.

Blogging and content creation opened doors

Over 500 blog posts later and I’m still here – taking photos, writing words and hitting publish. I still have butterflies when I post something new, and I’ll always be grateful for having the opportunity to share my creative work online. After all, it wasn’t too long ago that I had to carry my art around in a portfolio! My blog has enabled me to have my words and photographs published, collaborate with brands and I’ve even received a few television offers, which I gracefully declined much to the horror of my teenage self!

To celebrate this milestone, I’m sharing ten things I’ve noticed from regularly showing up and sharing online. I’ve learnt a lot about the online world, content creation and how to run a blog and social media channels – both as a hobby and a business. It’s been an exciting journey and I’m looking forward to seeing what comes next.

Celebrating Ten Years of Content Creation + a Few Things I’ve Learnt Along the Way (photo of desk items)

1. The opportunities are open to everyone

The online world gives everyone an open playing field. If you have access to the internet, then you have the potential to share your work and have it seen by a global audience. If you feel you have something a little different to share and you work hard and remain committed, then I truly believe the opportunities will find you. And even if they don’t, I’m sure you’ll have a lot of fun along the way!

2. There’s enough space for everyone, and it’s never too late

Following on from the first point, I hear a lot of people say, ‘the market is oversaturated’ or ‘it’s too late to start a blog/podcast/YouTube channel and so on.’ With regard to online content creation and anything else for that matter, I think there’s always room for new and innovative ideas. The cream will always rise to the top! Each one of us is unique and has something distinct to say, the secret is to explore what makes you different, find a way to express it and try not to lose sight of it.

3. Follow your passion and stay true to your creativity

With all the online noise it’s easy to get swept away by the paths, dreams and goals of others. Often this can happen without even realising it. With this in mind, it’s good to regularly take a step back and ask yourself, ‘what do I really want?’. When I do this, it helps me to reset and refocus, getting to the core of my intentions.

4. We’re all running in our own race

There will always be someone posting, sharing, doing or achieving more, and this is true in every industry. I love the phrases ‘follow your own path’ and ‘stay in your own lane’ because they conjure up a strong visual image of personal space, reminding me of my chosen destination. I think it’s fair to say that everyone is working towards something, and it’s important that we don’t lose sight of our own goal or we might end up running in someone else’s race!

5. Enjoy the journey

Sometimes we can become so focused on where we want to be that we forget to appreciate where we are right now. One way to stop this happening is to regularly celebrate your achievements and how far you’ve come. By working from a place of gratitude we can savour the delight of the journey and stop wishing away our precious time.

Celebrating Ten Years of Content Creation + a Few Things I’ve Learnt Along the Way (photo of desk items)

6. It’s okay to change direction

‘Is it okay to change direction?’ is another question that comes up a lot. Unless you’ve developed an online business/platform that you’d like to sell, I think it’s fine to change direction if it feels right for you. For example, my blog began as a place to share my life, my home and my vintage collections, and now it focuses on personal growth, creativity and simple living. It’s healthy to develop and evolve and your audience will probably grow with you.

7. Try not to obsess over blog stats, follower numbers, likes etc.

To enable creativity to evolve naturally and authentically, I believe it’s healthy to work without striving for approval or feedback. I sometimes hear of people feeling stuck in a particular style, fearing how change will be received by their audience or the algorithm. By sticking with what we deem as safe, we may become bored and this can translate into our work. When we let go of the need for approval, we can fully embrace our creative journey, and who knows what people or destination it may take us to.

8. Quality over quantity and less is more

Most of us bloggers are a one-woman/man band, so it can be tricky to churn out content week after week, year after year, especially when we’re running a business. I love the term ‘less, but better,’ and I applaud those who post very little but when they do it’s worth the wait! I usually post once a fortnight and from my experience, I haven’t received fewer opportunities or lost my online audience or community as a result. When it comes to online content creation, always try to go with the flow and do what feels right for you.

9. We’re all part of an online creative movement

We’re all part of a moment in time and history. Thanks to the cameras on our phones, many of us are capturing our everyday lives more than we’ve ever done before. It’s strange to think that in over 100 years’ time none of us will be here. I’m sure people will look back at the stuff we created and shared and coin it as a movement. There will always be overlaps and similarities as we move through life seeing the same things and experiencing similar ups and downs. I take strength from being a small piece in the bigger picture, and I feel beautifully connected to the creative souls I’m sharing the online space with.

10. Enjoy spending time offline

I sometimes wonder if the access we have to creative work online is hampering our creative growth. As I mentioned before, if we’re constantly consuming the ideas and opinions of others, we may struggle to hear our own inner voice. I compare it to visiting Speaker’s Corner in London. It’s fun to stop by and enjoy listening to other people’s opinions, but you wouldn’t want to spend the whole day there! With this in mind, I regularly step away, taking some valuable time to switch off and reconnect with the people and the world around me. It’s important to me that my ideas and creativity come from my own personal experiences rather than those I see or read online.

Celebrating Ten Years of Content Creation + a Few Things I’ve Learnt Along the Way (photo of desk items)

Thank you!

After writing this post, I’ve decided to take some of my own advice and enjoy a little blog break. I’ll still be sending my monthly letter (if you’d like to receive a copy, please join my mailing list) and sharing on Instagram, Twitter and Facebook.

And finally, I’d like to say a huge heartfelt thank you to everyone who has followed and supported me over the years. We live in a busy world, so it’s an honour that you choose to spend a little time with me. And an extra high five to those who have been around since my days of vintage and kitsch collecting – cheers for sticking with me!

Thanks, as always, for stopping by. I hope you have a beautiful and inspiring day.

The adorable cupcakes were a gift from Julia at Happy Cakes. Thank you!

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  1. Lucy 20th June 2018 at 7:03 am - Reply

    It’s been a pleasure to read your blog posts this far. They are always inspiring with beautiful photography. Enjoy your break. X

    • Natasha 20th June 2018 at 8:04 am - Reply

      Thanks so much, Lucy. I remember when I met you at Betty’s Tea Party, the best friendships are made over tea and cake! :)

  2. Sue 20th June 2018 at 7:17 am - Reply

    Congratulations darling! I remember those heady days of vintage collecting, but I didn’t meet you until after we’d both started to move away from it.
    Here’s to the next 10 years!

    • Natasha 20th June 2018 at 8:10 am - Reply

      Thank you, Sue. We were pretty committed to vintage and kitsch collectables, such happy times! I still have a few of my favourites dotted around, and I’ll never tire of vintage deer!

  3. Kirsty 22nd June 2018 at 2:54 pm - Reply

    Natahsa! I need to book you as my coach!

    • Natasha 23rd June 2018 at 8:50 am - Reply

      Thank you, Kirsty. Let’s chat further over email… I hope you have a lovely weekend. :)

  4. Carole King 25th June 2018 at 2:31 pm - Reply

    Aww, happy anniversary Natasha. I always find your posts inspiring and this one is no exception. Such wise words. x

    • Natasha 25th June 2018 at 3:18 pm - Reply

      Thank you so much, Carole! I hope you have a lovely week. :)

  5. Kimberly Duran 25th June 2018 at 3:43 pm - Reply

    Happy 10 year anniversary lovely! You’ve always created such a joyful space here and I always come away feeling inspired and renewed. I imagine you’re a wonderful coach too. Thanks for making this huge internet a little more lovely with your presence xxx

    • Natasha 25th June 2018 at 7:06 pm - Reply

      Thank you so much for your kind comment, that’s lovely to hear! I hope you have a gorgeous week ahead! :)

  6. Sam 25th June 2018 at 8:09 pm - Reply

    I’ve just discovered your blog and am so annoyed it’s taken me so long! Off to catch up on all your posts now!

    • Natasha 26th June 2018 at 8:12 pm - Reply

      Hello and welcome! Thanks for stopping by… I hope you have a lovely day.

  7. Stacey Sheppard 26th June 2018 at 12:54 pm - Reply

    Fantastic. What an achievement. I’ll be celebrating 10 years of my blog next year too so I must remember to stop and look back at all that I’ve achieved. It’s so hard not to focus on what you haven’t achieved and getting caught up in the comparison trap or in the numbers game is difficult to avoid. Your tips are brilliant and I’m definitely going to take your advice on so many of those points. Once again, congratulations and enjoy your break!

    • Natasha 26th June 2018 at 8:14 pm - Reply

      That’s amazing, Stacey. Happy nine years of blogging! Thanks so much for stopping by, I hope you have a gorgeous week ahead.

  8. Juan Sandiego 29th June 2018 at 9:49 pm - Reply

    Loved these tips, Natasha! I now blog only once a month but it feels great. I look forward to it instead of feeling pressured to create content. I’m going to read this post if I ever feel unmotivated.

    • Natasha 2nd July 2018 at 4:56 pm - Reply

      Thanks so much, Juan. Publishing one blog post a month sounds perfect. I think I might have to take a leaf out of your book!

  9. Zuma 27th September 2018 at 4:31 pm - Reply

    Thank you for sharing! I have started my blog, and these tips have helped, as i now am analyzing stats and engagement. The point is to do what i love right! This is why i even ventured on this journey.

    • Natasha 12th October 2018 at 3:02 pm - Reply

      Thanks so much! Good luck with your blog and your new journey!

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