How to improve your blog’s user experience
I started blogging in 2008. What began as a hobby gathered momentum and in 2015, I left my full-time job at the University of Oxford to work as a freelance blogger, writer, stylist and photographer. Through my blog, I’ve written and photographed for magazines, spoken at conferences and events, collaborated with brands and in 2016, I won an industry award.
Today my blog supports my coaching business and gives me an online space to share my thoughts, ideas and creativity. I write about coaching, personal and professional growth, wellbeing, simple living and creativity. I enjoy having a creative outlet that supports my business. It’s a wonderful resource to have.
Today I’m sharing a few simple questions to help you improve your blog’s user experience. I hope these prompts will enable you to nail the basics, making your blog easier to navigate. Please be aware that this is merely a starting point because when it comes to blogging, there is no limit to what you can do!
Questions to help you improve your blog’s user experience
Is it clear what the blog is about?
Do you have an about page? Is the information up to date?
Does the blog feel organised with consistent branding and imagery?
Are all the images up to date? Do they include the alt text?
Are all the links working?
Does the blog have categories? Are they easy to find?
Does each post encourage further reading?
Can you navigate between the blog posts?
Is there a search tool?
Are there ways to subscribe/follow the blog?
Is there a mailing list?
Are there social media channels?
Is all the above easy to find?
Do you widely share your blog posts?
Are there simple ways for your audience to share your blog posts?
Can the images be pinned on Pinterest?
Have you included your contact details?
Are you interested in collaborations? If so, do you have a media kit?
Do you offer any products or services?
Are all the above easy to find?
Search engine optimisation
Do you optimise your blog posts to improve SEO?
Have you tested the site speed and addressed any recommendations?
Have you removed any broken links?
Does the blog load correctly on phones and tablets?
Are you regularly checking your blog traffic to see what’s working?
Data and security
Is your site secure?
Are you up to data with your data responsibilities?
I’m sure you will already have much of this covered, but if you haven’t, I hope this post will be a good starting point. Sometimes all it takes is a few simple tweaks to improve things for your readers and help your search engine optimisation.
Blogging for business
If you’re interested in some further support, I offer a tailor-made one-to-one blogging for business coaching session to help you grow your audience, generating traffic, leads and sales. My blogging for business coaching is designed to meet you where you are, covering your specific needs and objectives. If you’re interested in hearing more, please get in touch to book a free introductory coaching call. I very much look forward to hearing from you. Here’s what my clients are saying about my coaching.
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Thank you, as always, for stopping by. I hope you’re having a wonderful day. Until next time, I’ll see you over on Instagram, Twitter and Facebook.