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How to Improve Your Blog’s User Experience

24th March 2017

Questions to Help you Improve your Blog’s User Experience | | (photo of office equipment)

How to improve your blog’s user experience

I started blogging in 2008. What began as a hobby gathered momentum and in 2015, I left my full-time job at the University of Oxford to work as a freelance blogger, writer, stylist and photographer. Through my blog, I’ve written and photographed for magazines, spoken at conferences and events, collaborated with brands and in 2016, I won an industry award.

Today my blog supports my coaching and gives me an online space to share my thoughts, ideas and creativity. I write about personal growth, simple living and creativity. I enjoy having a creative outlet that supports my business. It’s a wonderful resource to have.

Today I’m sharing a few simple questions to help you improve your blog’s user experience. I hope these prompts will enable you to nail the basics, making your blog easier to navigate. Please be aware that this is merely a starting point because when it comes to blogging, there’s no limit to what you can do!

Questions to Help you Improve your Blog’s User Experience | | (photo of office equipment)

Questions to help you improve your blog’s user experience

First impressions

Is it clear what the blog is about?
Do you have an about page? Is the information up to date?
Does the blog feel organised with consistent branding and imagery?
Are all the images up to date? Do they include the alt text?
Are all the links working?


Does the blog have categories? Are they easy to find?
Does each post encourage further reading?
Can you navigate between the blog posts?
Is there a search tool?

Audience building

Are there ways to subscribe/follow the blog?
Is there a mailing list?
Are there social media channels?
Is all the above easy to find?


Do you widely share your blog posts?
Are there simple ways for your audience to share your blog posts?
Can the images be pinned on Pinterest?


Have you included your contact details?
Are you interested in collaborations? If so, do you have a media kit?
Do you offer any products or services?
Are all the above easy to find?

Search engine optimisation

Do you optimise your blog posts to improve SEO?
Have you tested the site speed and addressed any recommendations?
Have you removed any broken links?
Does the blog load correctly on phones and tablets?
Are you regularly checking your blog traffic to see what’s working?

Data and security

Do you have the following: terms and conditions, privacy policy, cookie policy?
Is your site secure?
Are you up to data with your data responsibilities?

I’m sure you will already have much of this covered, but if you haven’t, I hope this post will be a good starting point. Sometimes all it takes is a few simple tweaks to improve things for your readers and improve your search engine optimisation.

Further reading

Five quick and easy steps to a stronger online identity
How to process your inbox and unlock more time
Practical tips to help you reach your goals

Thank you, as always, for stopping by. I hope you’re having a wonderful day. Until next time, I’ll see you over on Instagram, Twitter and Facebook.

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  1. Lazy Daisy jones 24th March 2017 at 7:36 am - Reply

    Such a useful process, and a fun way to spend a couple of hours just talking ‘blog’ this list is superb ! Xx

    • Natasha 24th March 2017 at 7:45 am - Reply

      Thanks so much for all your help on Saturday! I hope you have a great time in London.

  2. fashionforlunch 24th March 2017 at 7:48 am - Reply

    This is such a great post! I keep thinking about my ‘about me’ page….. It’s soooooo out of date!!!!!!

    • Natasha 24th March 2017 at 8:16 am - Reply

      Thank you, Kirsty. These things can look dated so quickly, especially when our brands are constantly growing and evolving. I hope you have a lovely day!

  3. Lucy 24th March 2017 at 8:03 am - Reply

    Really good questions here. It’s got me thinking!! X

    • Natasha 24th March 2017 at 8:18 am - Reply

      Thank you, Lucy. Let me know how you get on!

  4. Adorngirl 24th March 2017 at 9:27 am - Reply

    Saving this checklist and making the amendments!

    • Natasha 24th March 2017 at 10:09 am - Reply

      Thanks, Ashanti. I’m pleased you found it helpful.

  5. susieherself 24th March 2017 at 11:20 am - Reply

    It was lovely meeting up with you both! Wish you were both closer!

    • Natasha 24th March 2017 at 12:24 pm - Reply

      Thank you for a great day!

  6. Jen Stanbrook 24th March 2017 at 1:33 pm - Reply

    Such a great idea Natasha, I’ve pinned for future reference x

    • Natasha 24th March 2017 at 1:48 pm - Reply

      Brilliant. Thanks so much, Jen!

  7. Lori 24th March 2017 at 6:47 pm - Reply

    This is a fab list and I definitely need to do a bit of a blog spring clean! X

    • Natasha 25th March 2017 at 9:11 am - Reply

      Thanks, Lori. I hope you have a lovely weekend!

  8. Geraldine tan 24th March 2017 at 7:29 pm - Reply

    Such great tips. I will have to use them to refresh my site too. Thanks Natasha. x

    • Natasha 25th March 2017 at 9:12 am - Reply

      Thank you, Geraldine. I’m pleased you found them helpful. Have a great weekend!

  9. Kimberly Duran 24th March 2017 at 7:50 pm - Reply

    Fantastic list of questions and it’s definitely got me thinking about my own blog! xxx

    • Natasha 25th March 2017 at 9:12 am - Reply

      Thanks, Kimberly. I hope you have a fabulous weekend!

  10. Maxine Brady 25th March 2017 at 9:30 pm - Reply

    This is so helpful. I’m doing about half of these things, but there is so much more I can do. I need a brain storming rock ‘ n’ roll blogger meet up like this

    • Natasha 26th March 2017 at 11:11 am - Reply

      Loving a brain storming rock ‘n’ roll blogger meet up!

  11. Antonia Ludden #tidylife 26th March 2017 at 9:11 am - Reply

    This is a great idea! It has prompted me to have a look at my own site :) x

    • Natasha 26th March 2017 at 11:11 am - Reply

      Thanks for stopping by!

  12. kathryn 28th March 2017 at 10:04 am - Reply

    Great advice – please can you give my blog a quick audit when we next meet (as well as cake and a photowalk of course!) xx

    • Natasha 28th March 2017 at 12:02 pm - Reply

      Of course I can! Looking forward to seeing you soon.

  13. Karen 31st March 2017 at 10:58 pm - Reply

    Oh wow, this is such a handy list, taking it and hopefully will check these items off in my way overdue update!

    • Natasha 2nd April 2017 at 3:37 pm - Reply

      Thank you! I’m pleased you found it helpful.

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