Published On: March 17th, 2017

5 Quick and Easy Steps to a Stronger Online Identity | natashadenness.co.uk (Photo of some desk items)

A stronger online identity

I’ve been creating content and sharing it online since 2008. During this time, I’ve written and photographed for magazines, collaborated with brands and in 2016, I won an industry award for innovative blog content. I love to create inspiring and engaging content and I work hard to maintain the consistency of my brand.

Today I’m sharing five simple and easy steps to a stronger online identity. See it as a quick spring clean to help you look objectively at your website and social media channels. I’m sure you will already have much of this covered, but if you haven’t, I hope this post will help you to get started.

5 Quick and Easy Steps to a Stronger Online Identity | natashadenness.co.uk (Photo of some desk items)

A simple spring clean

1. Reconnect with the heart and soul of your business

Before you start this process, it’s a good idea to revisit your business and marketing plan and any other documents you use to support you and your business, for example, customer profiles, brand guidelines, mood boards, SEO keywords etc. Now open your social media channels as well as your website and grab a cup of tea or coffee!

2. Website – first impressions

When someone lands on your website, is it obvious who you are and what you do? If not, perhaps include a strapline or a short statement giving an overview. Looking at your homepage objectively is a great way to see your site through the eyes of a new visitor and potentially a new customer. Take a moment to look around and check all the information, images and links are up to date. You could even go a step further and create a quick survey for friends/colleagues to complete. This will give you some valuable feedback and help you to make an excellent and lasting first impression.

3. Social media platforms

When it comes to social media, it’s wise to keep your name and profile image (avatar/logo/photograph) consistent on all platforms. This will link everything together making you and your business easy to find. Social media is a busy place, so it’s wise to strengthen your online identity whenever you can. Being consistent is one way of achieving this.

Another thing to consider is your social media biography. Does it say who you are and what you offer? Is it repeated on all platforms? Have you included contact details or a link to your website? You may also want to include a call to action, for example, ‘join my mailing list’ or ‘read my latest blog post.’ You only have a few moments to catch people’s attention so make those moments count.

4. Creative content

Try to keep your tone and what you share consistent, for example, if your website is a calm place because you are selling yoga retreats, make sure your calming words and tone carry across all platforms. This will give you a stronger online identity and better communicate your brand and story. It will also help you to attract the right people.

When it comes to images, you want to use ones that build up a picture of who you are and what you do. Perhaps ask yourself, do my images support and enhance my brand message? And are they consistent across all platforms? When it comes to sharing online, I often find a ‘less but better’ approach yields better results in terms of engagement, leads and sales. Try things out and see what works best for you.

5. Consistency

And finally, there’s a lot of noise online which can make it a challenge to stand out. Take a moment to consider everything you post and share to see if it supports your business. Being strategic with your messages and storytelling will help you to grow the right audience. In my experience, it’s better to have a small and engaged audience than hundreds of people who have no interest in what you’re offering. When it comes to running a business, one size never fits all so try things out to see what works for you.

5 Quick and Easy Steps to a Stronger Online Identity | natashadenness.co.uk (Photo of some desk items)

Business coaching for creative freelancers and small business owners

If you’re interested in starting, growing or pivoting your business there are two services you might be interested in: my three and six-month Coaching Programmes and my Blogging for Business coaching package. If you’d like to chat about either service and find out how my coaching can help you, please get in touch to book a free introductory coaching call. I very much look forward to hearing from you. Here’s what my clients are saying about my coaching.

Further reading

How to process your inbox and unlock more time
Practical tips to help you reach your goals
How to improve your blog’s user experience

Thank you, as always, for stopping by. I hope you have a wonderful day. Until next time, I’ll see you over on Instagram, Twitter and Facebook.

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43 Comments

  1. fashionforlunch 17th March 2017 at 8:56 am - Reply

    Love this post Natasha! So helpful and tote images are beautiful

    • Natasha 17th March 2017 at 9:19 am - Reply

      Thanks so much, I’m pleased you found it helpful.

  2. Sue 17th March 2017 at 9:48 am - Reply

    Excellent point here. Sometimes it’s hard not to be swayed by trends but taking the time to focus pays dividends xx

    • Natasha 17th March 2017 at 10:03 am - Reply

      So true! Thank you, Sue. I hope you have a lovely day.

  3. kate 17th March 2017 at 9:49 am - Reply

    Great post Natasha, lots of food for thought and helpful reminders to keep touching base with your brand guidelines to ensure you stay on track. I really need to do this more!

    • Natasha 17th March 2017 at 10:04 am - Reply

      Thank you, Kate. I hope you have a great Friday and weekend!

  4. birtsmortoncourt 17th March 2017 at 11:29 am - Reply

    Cool and very helpful post. Thanks for the inspiration Natasha !

    • Natasha 17th March 2017 at 11:35 am - Reply

      You’re welcome. Thanks for stopping by!

  5. Alice Judge-Talbot 17th March 2017 at 12:23 pm - Reply

    These are some great tips, Natasha! Consistency is definitely the best one – I’ve noticed such a growth on my instagram since I’ve been focussing on that.
    Have a great weekend! x

    • Natasha 17th March 2017 at 1:12 pm - Reply

      Thanks, Alice. That’s good to hear – well done on your Instagram growth. I hope you have a great weekend!

  6. Lazy Daisy Jones 17th March 2017 at 1:09 pm - Reply

    I strive to be consistent but life has a habit of intervening! I also strive to be more organised. Still learning lot, but always inspired by you!
    Ashley xx

    • Natasha 17th March 2017 at 1:15 pm - Reply

      Thanks so much, Ashley. I think life should always take priority! I’m looking forward to seeing you tomorrow.

  7. John 17th March 2017 at 2:56 pm - Reply

    Love these tips! These are definetly very use

    • John 17th March 2017 at 2:59 pm - Reply

      …ful

      Whoops that’ll teach me to do loads of things at once!

      • Natasha 17th March 2017 at 3:04 pm

        Haha! Thanks for stopping by!

  8. Marília da Silva 17th March 2017 at 3:14 pm - Reply

    Love the post, so helpful, and the pics are so gorgeous!

    • Natasha 17th March 2017 at 3:28 pm - Reply

      Thanks so much, I’m pleased you found it helpful.

  9. Adorngirl 17th March 2017 at 4:06 pm - Reply

    Some really great points, great read!

    • Natasha 17th March 2017 at 4:53 pm - Reply

      Thank you, Ashanti. I hope you have a lovely weekend!

  10. kathryn 17th March 2017 at 5:26 pm - Reply

    There is something very satisfying about working out what your ‘brand’ is, it’s actually quite reassuring to know what you and your blog is all about to a certain extent – as long as you still leave flexibility for a little experimentation and freedom, which I think you do so well. Great tips thank you xx

    • Natasha 17th March 2017 at 8:37 pm - Reply

      Thanks so much, Kat. I agree. It’s lovely to focus on your brand because there are so many online distractions! I hope you have a fabulous weekend! :)

  11. Antonia Ludden #tidylife 17th March 2017 at 10:48 pm - Reply

    This is so helpful and something I’ve struggled with a bit, I admit! Need to focus on my branding and online identity more xx

    • Natasha 19th March 2017 at 4:54 pm - Reply

      Thanks, Antonia. Good luck with your branding work!

  12. Eloise 18th March 2017 at 10:12 pm - Reply

    Such a helpful post. Your blog photography is beautiful too! xx

    • Natasha 19th March 2017 at 4:55 pm - Reply

      Thank you. I’m pleased to hear you found it useful.

  13. Fritha Strickland 19th March 2017 at 7:39 am - Reply

    This is so useful! To people starting out or just for a reminder to stay on track and consistent! X

    • Natasha 19th March 2017 at 4:55 pm - Reply

      Thanks so much, Fritha. I hope you had a great weekend!

  14. Zoe - floralandfeather 20th March 2017 at 1:07 pm - Reply

    Great post, thank you for the reminders!

    • Natasha 20th March 2017 at 1:11 pm - Reply

      You’re welcome. Thanks for stopping by!

  15. florenceandmary 20th March 2017 at 8:57 pm - Reply

    I loved this post and I’m definitely going to ponder some of your tips.

    Victoria x
    FlorenceandMary.com

    • Natasha 21st March 2017 at 9:52 am - Reply

      Thanks so much! I’m glad you found it useful.

  16. Rachel 21st March 2017 at 9:32 am - Reply

    This is really useful to read – and definitely something worth pinning to come back to at a later date, as it’s easy to go off course sometimes without realising it.

    • Natasha 21st March 2017 at 9:53 am - Reply

      Thank you, Rachel. So true, I tend to revisit this every few months.

  17. Stephanie moore 21st March 2017 at 9:24 pm - Reply

    Fantastic tips! I love your branding, you have it perfect.

    • Natasha 21st March 2017 at 9:47 pm - Reply

      Thank you, that’s very kind of you to say.

  18. Enchanted Pixie 21st March 2017 at 10:31 pm - Reply

    great tips! Bookmarking this to come back to x

    • Natasha 22nd March 2017 at 10:53 am - Reply

      Thank you. I’m pleased you found it helpful.

  19. arianna 22nd March 2017 at 10:52 am - Reply

    Great Tips! Love this post and it’s always good to remind ourselves! x

    • Natasha 22nd March 2017 at 10:54 am - Reply

      Thanks so much for stopping by!

  20. Great post and reminder tips, I think we all need to do this more too! Will be popping in to take a look now too!

    • Natasha 27th April 2017 at 4:22 pm - Reply

      Thank you for your kind comment.

  21. Somia 27th April 2017 at 9:58 am - Reply

    Nice post! its really helpful for newbie like me. the images are so beautiful.

    • Natasha 27th April 2017 at 4:22 pm - Reply

      Thank you for stopping by!

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